There are three main reasons to use a human writer rather than AI: storytelling, accuracy and compliance. To find the heart of a story requires empathy, clarity and understanding. AI has none of these, which explains the “word salad” effect when you read the output closely. From an accuracy perspective, AIs continue to hallucinate, up to and including generating fake citations. And then there’s the compliance risk. AIs can plagiarise or mimic existing content, leaving the end user facing an embarrassing retraction or even a legal claim.
How long is a piece of string? Our rates sit on the boutique section of the spectrum: cheaper than big agencies but very much more expensive than content mills. As a ballpark, rates range from a few hundred for a case study, article or blog post to five figures for a deeply researched white paper. They usually include two rounds of revisions based on consolidated feedback.
Working with us brings big brand experience at boutique pricing. We’re fast, efficient, professional and reactive, and we’re happy to collaborate remotely or face-to-face. Our services run all the way through from strategy and ideation to editing and proofreading if required.
Always, yes. That could mean straightforward online research or—particularly for thought leadership and white papers—it could also include structured interviews with dedicated subject matter experts.
We could do. But since it will cost you more and yield a worse result than starting with a proper conversation about your brand and your objectives, we don’t.